Asian Spectator

Moxy Debuts in Japan With “Playhouse” Party, Reliving Japanese Fun Through Different Cultural Eras

  • Written by Rachelle Kong


Tokyo, Japan – February 6, 2018 – Provocative, confident and cheeky – Marriott International's bold experiential brand, Moxy Hotels, created the ultimate 'playhouse' at the Moxy Tokyo Kinshicho to celebrate the debut of the brand in Japan. Inspired by subcultures of play in Tokyo, the party showcased the costume, gaming and underground music culture that are the iconic lifeblood of the city.  Attended by more than 350 guests, the opening party saw the likes of Japanese TV personality Maggy and celebrity DJs Kaori, Yuka Mizuhara and Alissa Ueno. 

 

Situated at the intersection of two cultural currents – steadfast tradition and ever influential trend-setting – Tokyo represents the best of both. Despite perceptions of conformity, Japan is also famous for the influence of its subcultures, mixing punk with petticoats, the dramatic with the demure, action heroes with “kawaii” (cuteness).

 

"We wanted to celebrate Japan's outstanding and unique culture with local artists from music, art and fashion to create an unforgettable event-- marking Moxy's debut in Japan with two new hotels in Tokyo and Osaka," said Toni Stoeckl, Global Brand Leader and Vice President, Marriott International's Distinctive Select Brands. "Our high-energy lobbies and bars are thoughtfully designed to create social environments, always-on playgrounds for our guests.”

 

In line with Moxy's cheeky and spirited attitude, the Moxy Playhouse offered guests different styles of play, from games and art to music and fashion. Each zone explored a different Japanese subculture, inviting guests to Play On.

 

The ground floor of Moxy Tokyo housed the party's main bar and party scene, with original craft cocktails named “Harajuku Punch”, “Rebel, Rebel”, “Cosplay-mopolitan” and “Street Fighter Highball”; flowing with DJ Yuka Mizuhara and DJ Alissa Ueno spinning funky urban beats. DJ Alissa Ueno, creative director for clothing brand "FIG&VIPER", has opened for DJs Steve Aoki, Diplo and Afrojack and played international music festivals. She was also featured as one of the singers for Australian DJ duo, NERVO, on their debut album.

 

The second floor was all about celebrating the gaming culture of Japan. Through décor and graphics, Moxy staged a perfectly Instagrammable scene inspired by nineties gaming culture, making the virtual worlds created by gaming a reality for one night. By bringing in authentic arcade games including Pac Man, Super Mario Land and Space Invaders, attendees were able to truly get into the gamer's spirit.

 

The most eccentric floor in the Moxy Playhouse celebrated Tokyo's colorful “cosplay” (costume play) culture. Inspired by Japanese fashion icons Gyarus, Lolita, and Decora.  Attendees were invited to “play” whoever they wanted to be along with rebel and cosplay participants. For those looking to explore their more rebellious side the hotel's basement was transformed into a den of self-expression with air-brush tattoos inspired by the anti-establishment subcultures that bred the Sukeban, Dekochari and Dekotora trends.

 

The night ended on a high with DJ Kaori, also known as Japan's queen of hip hop, spinning her signature beats that continued to electrify the night away. She also debuted two unreleased tracks with Beverly from their soon to be released albums.

 

The 205-room Moxy Tokyo Kinshicho hotel is located in the urban Kinshicho district, edgy yet close to some of the city's coolest districts of Shinjuku, Shibuya and Ginza, making exploring the city easy. Located near the Honmachi station in Osaka, Moxy Osaka Honmachi features 155-rooms and is a perfect playground for modern urban explorers in Osaka.

 

About Moxy Hotels

Moxy Hotels is Marriott International's new millennial-focused brand that debuted in September 2014 with the opening of the Moxy Milan. A boutique-hotel concept for the next-Gen traveler, Moxy is a fresh and innovative brand combining stylish design and approachable service at an affordable price point. With tech-enabled bedrooms, vibrant lobby spaces and warm, modern service, Moxy aims to surprise travelers with a thoughtful, spirited and fun guest experience. Moxy Hotels is proud to participate in the industry's award-winning loyalty program, Marriott Rewards® which includes The Ritz-Carlton Rewards®. Members can now link accounts with Starwood Preferred Guest® at members.marriott.com for instant elite status matching and unlimited points transfer. To learn more about Moxy Hotels, visit www.MoxyHotels.com.


  • Follow Moxy on Instagram
    • Watch Moxy on YouTube
    • Engage #AtTheMoxy
    • Watch the Moxy Manifesto video here

 

About Marriott International, Inc.

Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 6,500 properties in 30 leading hotel brands spanning 127 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company also operates award-winning loyalty programs: Marriott Rewards®, which includes The Ritz-Carlton Rewards®, and Starwood Preferred Guest®. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on Twitter and Instagram.

AMN Passes Milestone of 1 Billion Phone Calls Per Year

LONDON, July 10, 2020 /PRNewswire-AsiaNet/ -- Africa Mobile Networks (AMN) is pleased to announce that it now processes more than 1 billion phone calls annually for subscribers in previously...

The World's First CIIE-themed Airplane Launched by CEA Flew to...

SHANGHAI, July 10, 2020 /Xinhua-AsiaNet/-- At 5:36 on July 4, local time, the world's first CIIE-themed airplane flew from Shanghai to Paris Charles de Gaulle International Airport, performi...

Nexteer Recognized by General Motors as a 2019 Supplier of the...

AUBURN HILLS, Mich., July 10, 2020/PRNewswire-AsiaNet/-- Nexteer Automotive, a leader in intuitive motion control, was named a GM Supplier of the Year by General Motors during a virtual cere...

12th Venture Week for International Elites in Suzhou and 1st S...

NANJING, China, July 10, 2020 /Xinhua-AsiaNet/-- Two representatives of scientists were rewarded Suzhou Scientist Medal.On July 10, 2020 Venture Week for International Elites and 1st Scienti...

Komnas HAM Papua Reveals Case of Victim MB’s Death in Asiki

JAKARTA, Indonesia, July 10,2020/Antara-AsiaNet/-- The Papuan Representative Office of the National Commission on Human Rights of the Republic of Indonesia (Komnas HAM) revealed the case of ...

Washington Companies Refuses Safety Recommendations

LAS VEGAS, NV, Jul 10, 2020 - (ACN Newswire) - Through the discovery process in an ongoing federal lawsuit emails were provided of a safety meeting held at the Washington Companies Modern M...

Huion Unveils Its Latest Kamvas 22 Kamvas 22 Plus to Empower...

SHENZHEN, China, July 10, 2020 /PRNewswire-AsiaNet/ -- Huion, one of the leading manufacturers of graphic input devices, launched two 21.5-inch pen displays today, namely Kamvas 22 and its h...

Lifequest World (LQWC) subsidiary Biopipe Global enters US Market with Shipment of its Revolutionary Sludge-Free Biological Wastewater Treatment Plant to California

Ridgefield Park, NJ, Jul 10, 2020 - (ACN Newswire) - Lifequest World (LQWC) subsidiary Biopipe, the world's first biological and only scalable sludge and chemical free wastewater treatment ...

Up to JPY3 Mil. Available for "Take on Challenges Beyond Commo...

TOKYO, July 10, 2020 /Kyodo JBN-AsiaNet/-- - Supported by Japanese Ministry of Internal Affairs and Communications -- Subsidy for Extraordinarily Ambitious Ideas; No Restrictions on Age, Nat...

Merck Opens its Largest M Lab(TM) Collaboration Center in Shan...

DARMSTADT, Germany, July 10, 2020 /PRNewswire-AsiaNet/ -- -- Focus on improving and optimizing drug discovery, development and manufacturing-- Integrated lab with customizable solutions, val...

TOYOTA GAZOO Racing WRC Challenge Program

Toyota City, Japan, Jul 10, 2020 - (JCN Newswire) - The TOYOTA GAZOO Racing WRC Challenge Program will resume when the 2020 FIA World Rally Championship season restarts at Rally Estonia on ...

Komnas HAM Papua presents the case of victim MB's civilian death in Asiki

Jayapura, Papua, Indonesia, Jul 10, 2020 - (ACN Newswire) - The Papuan Representative Office of the National Commission on Human Rights of the Republic of Indonesia (Komnas HAM) revealed th...

Vestas is joined by world-class expert and industry leader Dr ...

MELBOURNE, Australia, July 10, 2020 /PRNewswire-AsiaNet/ -- Grid connection of wind power in rapidly evolving grids will play an increasingly vital role in the global energy transition. As a...

2020 WAIC Summit Online Opens in Shanghai

SHANGHAI, July 10, 2020 /Xinhua-AsiaNet/-- 2020 World Artificial Intelligence Conference (WAIC) Summit Online opened at Golden Hall of Shanghai Expo Center on July 9, according to World Arti...

The Mark Hotel Ranked "#1 City Hotel in the US" and "#1 Hotel ...

NEW YORK, July 10, 2020 /PRNewswire-AsiaNet/ -- The iconic Mark Hotel, which reopened its doors on June 15th and is located in one of Manhattan's most elegant and discreet neighborhoods in t...

SKF Launched Smart Supplier 4.0 Gen 2: Rethinking machine main...

KUALA LUMPUR, Malaysia and SYDNEY, July 9, 2020 /PRNewswire-AsiaNet/ -- Digitalising preventive maintenance for light industries in Southeast Asia and Australia are now more achievable than ...

SPA Australia Awarded Force Design Support Contract

CANBERRA, Australia, July 10, 2020 /PRNewswire-AsiaNet/ -- Systems Planning and Analysis Australia Pty Ltd (SPA Australia) was awarded a contract to support the Force Design Division of the ...

Career Star Group Reach Milestone to Shake Up the Outplacement...

LONDON, July 9, 2020, /PRNewswire-AsiaNet/-- Career Star Group announce ownership of innovative global outplacement platform via the asset deal of CareerArc by Gi Group.Gi Group, one of the ...

The Era of Precision Currency Has Arrived: Thousand Cities Str...

PARIS and SHENZHEN, China, July 9, 2020 /PRNewswire-AsiaNet/ -- -With its Sovereign Asset Currency AI System, TCSA will change how a country measures the true value of money.Reinventing Bret...



News Company Media Core

Content & Technology Connecting Global Audiences

More Information - Less Opinion