Amazon Singapore and National Volunteer Philanthropy Centre launch Wishlist initiative to deliver smiles and support communities in need this National Day

Written by Amazon Singapore

Amazon invites the public to support local charities Blessings in a Bag, Children’s Wishing Well, Food Bank Singapore, and Singapore Red Cross by purchasing items listed on their Amazon.sg wishlists

SINGAPORE - Media OutReach ^[1] - 28 July 2020 - In support of the local community, Amazon Singapore ^[2] is teaming up with the National Volunteer & Philanthropy Centre's (NVPC) Company of Good to celebrate National Day with an Amazon X Retail for Good Wishlist campaign^[3]. In conjunction with NVPC's "Retail for Good" initiative, Amazon invites the public to support four non-profit organizations (NPOs), namely Blessings in a Bag, Children's Wishing Well, Singapore Red Cross, and Food Bank Singapore by fulfilling their beneficiaries' wishlists on Amazon.sg, from now until August 31, 2020.

The Amazon X Retail for Good Wishlist campaign encourages shoppers to donate to the NPOs by purchasing items listed in the charity's Amazon.sg wishlist. With specific items and quantities listed in the NPOs' wishlist, shoppers can donate in a fuss-free and transparent way. Amazon will then directly deliver these purchased items and the donations will go a long way in benefiting underprivileged children, low-income families, seniors, and frontline workers. Find out more about the campaign details here: Amazon X Retail for Good Wishlist campaign ^[4]

"At Amazon, we are reminded daily that what we do as a company can make a difference in people's lives. By working together with NVPC and non-profits to support COVID-19 relief efforts, we strive to give back to Singapore in a meaningful way. We are committed to channelling our resources to support and uplift our community, especially groups that may be vulnerable. This National Day, we invite the public to join us in delivering smiles to those in need through the wishlist initiative," said Henry Low, Country Manager, Amazon Singapore.

"Company of Good is excited and honoured to collaborate with Amazon in our initiative 'Retail for Good'. We believe that the future is one where retailers connect, harness, and strengthen relationships with customers, employees, and business partners through doing good together for the community. We welcome all retailers to come onboard Retail for Good to amplify and create greater impact in your do-good initiatives through strategic collaboration and platforms," said Quek Shiyun, Head, Company of Good, National Volunteer & Philanthropy Centre (NVPC).

Emily Teng, Founder, Blessings in a Bag, said: "We are excited to be collaborating again with Amazon Singapore at such a critical time for so many. At Blessings in a Bag, we remain a volunteer-powered community determined to provide every child and his/her family navigating challenging circumstances with the essentials needed to thrive and to feel safe, valued and supported. All items on our wishlist will meet the specific needs requested by the parents or primary care-givers as well as to support our much-needed on-going classroom resources."

Joanna Tan, Chief Executive Officer, Children's Wishing Well, said: "COVID19 has impacted lower-income families significantly, resulting in loss of employment and income. This has highlighted the situation and needs of the disadvantaged and vulnerable population within our midst, even in a developed country like Singapore. While some of us are privileged, others just need an opportunity to get themselves out of the poverty trap and fulfill their fullest potential in life. Children's Wishing Well is honored to be selected as one of the beneficiaries of Amazon's wonderful initiative, and we hope that this project will nurture a more caring and inclusive society."

"This collaboration with Amazon ensures that items donated by the public match the need for Singapore Red Cross daily operations and our beneficiaries. With the wishlist function that caters to exact items/products that are needed, it allows for better utilization and resource planning in addition to saving in an expanse that is crucial during this challenging period where every dollar is significant and spendings are thoroughly planned for. We would like to thank Amazon for the support toward the Singapore Red Cross local humanitarian effort in helping the vulnerable in the community," said Vinnce Wu Assistant Head, Partnership & Development, Singapore Red Cross.

"Never has the importance of having access to food and basic necessities been so pronounced than during this pandemic. Every bit of help counts towards our mission to eradicate food insecurity in Singapore. Amazon's Charity Wishlist will help us in our efforts to feed the hungry and provide aid to migrant workers staying in dormitories," said Nichol Ng, Co-Founder, The Food Bank Singapore.

The Amazon X Retail for Good Wishlist campaign ^[5] is live now until 31 August 2020. The initiative is a part of the broader Amazon's Delivering Smiles program which focuses on giving back to the community and supporting day-to-day needs.