Prudential collaborates with K-pop band SuperM to launch We DO Well Together

https://www.prudentialcorporation-asia.com/^[1]

Prudential Corporation Asia (Prudential) is a business unit of Prudential plc*, comprising its life insurance operations in Asia and Africa, as well as its asset management business, Eastspring Investments. Headquartered in Hong Kong, Prudential helps people get the most out of life through savings, protection and investment solutions that meet their diverse and evolving needs.

Prudential is a leading life insurer with operations spanning 13 markets in Asia, covering Cambodia, China, Hong Kong, India, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Taiwan, Thailand and Vietnam. In Africa, Prudential has a presence in eight markets, covering Cameroon, Cote d'Ivoire, Ghana, Kenya, Nigeria, Togo, and Uganda. With a robust multi-channel distribution platform, Prudential delivers comprehensive and innovative solutions to more than 16 million customers across the two continents.

Eastspring Investments manages investments in Asia on behalf of a wide range of retail and institutional investors. It is a leading Asia-based asset manager with on-the-ground presence in 11 major Asian markets as well as distribution offices in North America and Europe. It has US$220 billion in assets under management (as at 30 June 2020), managing funds across a range of asset classes including equities and fixed income.

In line with the company's mission to make healthcare affordable and accessible for all, 'Pulse by Prudential' (Pulse) was first introduced in Malaysia in August 2019. Today, Pulse is available in 12 markets across Asia and Africa. The app uses AI-powered self-help tools and real-time information to serve as a 24/7 health and wellness partner to users, helping them prevent, postpone, and protect against the onset of diseases. As at December 2020, the app has been downloaded more than 15 million times in Asia and Africa. For more information on Pulse: www.wedopulse.com^[2].

* Prudential plc is listed on the stock exchanges of London (PRU.L), Hong Kong (2378.HK), Singapore (K6S.SG) and New York (PUK.N). It is not affiliated in any manner with Prudential Financial, Inc. a company whose principal place of business is in the United States nor with The Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom. 

About SuperM

SuperM, described as 'The Avengers of K-pop^[3]', was formed in 2019 by SM Entertainment and Capitol Music Group. The supergroup consists of seven members from SM Entertainment's multi-platinum boy bands: TAEMIN from SHINee, BAEKHYUN and KAI from EXO, TAEYONG and MARK from NCT 127, and TEN and LUCAS from WayV. The first Asian music act in history to ever top the prestigious US Billboard 200^[4] album chart with a debut release, SuperM has achieved impressive international success by also hitting #1 on Billboard's Artist 100, Top Album Sales, Top Current Albums, Digital Albums, Internet Albums, World Albums, and World Digital Song Sales charts.

References

1. ^{^} https://www.prudentialcorporation-asia.com/ (www.prudentialcorporation-asia.com)
2. ^{^} www.wedopulse.com (www.wedopulse.com)
3. ^{^} The Avengers of K-pop (www.billboard.com)
4. ^{^} Billboard 200 (www.billboard.com)