Experience a New, Smarter Way to Shop for Skincare with POND'S and Shopee

Chat, Snap, and Buy skincare products that best suit your needs with the Skin Advisor Live (SAL)

MANILA, PHILIPPINES - Media OutReach^[1] - 18 January 2021 -It is no secret that more and more skincare concerns have been noticed by Filipinas over the past few months. Continued working from home, constant exposure to the blue light from our computer screens and perpetual mask-wearing have all taken their toll on our precious faces. Coupled with a saturated skincare market, it is getting more difficult, even overwhelming, to find the best products for our personal skin needs. With these unseemly neverending skincare concerns, POND'S has teamed up with Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, to integrate its Skin Advisor Live or SAL chatbot on the platform.

Research by the POND'S Institute shows that common skincare issues in the Philippines, such as dullness, dark spots, wrinkles, acne and oily skin, were intensified by prolonged mask wearing and continued all-day exposure to our screens. The POND'S Institute predicts that many of these skincare issues will persist in 2021, as those behaviours will continue to be mainstays of our everyday lives in this "new normal."

However, the good news is, POND'S SAL can help identify the skin issues particular to each person. The cutting-edge AI chatbot can diagnose key skin concerns based on an individual's selfie or uploaded photo, and expertly recommend products that will best suit what it needs. All it takes is three easy steps: CHAT with SAL via the Unilever store on the Shopee platform, SNAP a selfie, and BUY the personalized regime recommendation based on the selfie analysis results. For example, if a user has a high acne score, the Acne Clear facial foam will be recommended as it fights 99% of germs. Users with a high wrinkle score will be recommended the Age Miracle Day Cream, which has Vitamin B3 to offer strong protection against blue light.

"Our goal is to provide consumers with the most up-to-date and pioneering skincare solutions," said Rohit Bhasin, Global Brand Vice President, POND'S. "Our research from the POND'S Institute helps inform our innovation so we are continually updating our diverse range of products to cater to a variety of skincare needs. POND'S SAL helps consumers on their skincare journey by identifying their own skincare concerns and points them to products which may be able to help -- all from the comfort of their sofa. And with this first-of-its-kind integration onto Shopee, this journey just got even easier, smarter and more enjoyable, helping consumers from feeling overwhelmed by the choice of skincare products online."

"We're excited to be the first e-commerce platform to partner with a globally-recognised beauty brand like POND'S, to offer consumers across Southeast Asia easy access to personalised skincare solutions. Our insights show that Shopee users spend time on our app interacting with brands through features such as livestream and chat. SAL will be a bonus feature for them to engage deeper with the brand and learn more about their skin, while enjoying great product deals from POND'S," said Ian Ho, Regional Managing Director, Shopee.

The POND'S Super Brand Day on Shopee will run on 20^th -- 22^nd January, featuring educational content and exclusive promotions. For more information on trying out POND'S SAL at Shopee, please visit here^[2].

Download the Shopee app for free on the App Store or Google Play Store.

References

1. ^{^} Media OutReach (www.media-outreach.com)
2. ^{^} here (shopee.ph)