A New Club Med Joyview Resort That Serves as aModern Leisure Sanctuary for Young Millennials, Affluent Travellers, and Work Teams in Eastern China Region.
ANJI COUNTRY, ZHE JIANG, CHINA - Media OutReach - June 27, 2018 - Club Med is a world-renowned French holiday chain that provides all-inclusive vacations for families and travellers, giving them a uniquely French experience to their holiday. Club Med Joyview is one of the newest and most exciting product lines as part of the brand's rapid global expansion.
Club Med Joyview Anji Overview
Following the successful launch of Club Med Joyview Golden Coast near China's capital, Club Med Joyview Anji is located at the foot of the Lingfeng Mountains and is 1.5 to3 hour drive from China's commercial, fashion, and e-commerce hubs - Shanghai, Nanjing, and Hangzhou. It provides a quick city escape from the technological and financial metropolis that defines China's fast-paced economic development, and it encourages guests to immerse into the country's natural beauty. Nestled amidst a bamboo forest, Club Med Joyview Anji has mastered the balance between excitement and relaxation. Its accessible location offers short holidays into nature where families, friends, and executives will feel refreshed by the sight of vast bamboo forests. For MICE groups, Club Med Joyview resorts also offer wide range meeting spaces, as well as indoor and outdoor activities that build team camaraderie, inspire teamwork and ingenuity.
Mr. Fu Zhuoyang, Deputy General Manager of China Travel Services (HK) Group stated: "China Travel Service Group has invested in China Travel Service's (HK) Anji Resort and Club Med Joyview Anji Resort under the spirit of 'Clean water and lush mountains are invaluable assets' motto. Club Med Joyview Anji Resort is a brand new highlight in the strategic development of China Travel Service Group's tourism industry.''
Henri Giscard d'Estaing, President of Club Med said, "The opening of China Travel Service's (HK) Group Club Med Joyview Anji is strategic in building our footprint around key China metropolis centers. The beautiful natural landscapes and local culture in Anji are reasons why we are confident that China Travel Service's (HK) Group Club Med Joyview Anji will provide friends and families with a recharging city escape for rejuvenation and bonding."
At Club Med Joyview Anji, visitors can trade in the views city buildings for breath-taking, sweeping panoramic views of Anji's bamboo forests. The concept of Club Med Joyview inspires guests to enjoy outdoors in a fresh and exciting holiday. Club Med Joyview encourages China's seasoned travellers to immerse themselves into the stunning scenery and engage with local communities, as well as experience our Club Med unique G.O spirit.
Club Med Greater China CEO Gino Andreetta said, "Club Med Joyview Anji strengthens our new product offering which is tailored to meet the needs of Chinese urban residents in eastern Chinese region."
Club Med Joyview offers flexible room options suitable for all travellers to help them feel at ease and at home. Individuals and family travellers may choose between the room with breakfast offer or an all-inclusive stay. The beautiful guest rooms feature a stunning panoramic bamboo forest view with private balconies. Guests can sip the famous Anji white tea, leaving them feeling recharged and in a state of complete relaxation. Thirty-three suites and an impressive presidential suite are also available for those wishing to make their stay even more comfortable and special.
Club Med Joyview offers both relaxing and exciting outdoor and indoor sporting activities that will lure guests away from the busy city routine. Guests can unwind at the resort's soothing spa. For those craving a more energetic and lively holiday, a wide range of activities are also available for adults and children. These include Mini wall-climbing, horseback riding, and educational farming. To make this vacation an authentic learning experience, guests can even make optimal use of the local surroundings by visiting the Jiangnan Tianchi, the Hello Kitty Theme Park, and the China Bamboo EXPO Park. For families with children, Family Space, Mini Club, and Junior Club are children's wonderland. It features a Games Factory, Music Academy circuit, art factory and plenty of fun-themed activities that provide families space to bond and learn together with dedicated G.Os.
Club Med Joyview resorts are also well-equipped with modern MICE facilities to meet the need of different events and conferences. Corporate, leisure and group travellers will be able to make good use of the resort's 530-sqm pillar-free Ballroom and six multi-function meeting rooms suited for all group sizes and meeting needs.
There are also a wide variety of dining options available to guests. The An-Joy International Restaurant offers a buffet selection comprised of Chinese and international cuisines. The Bamboo Specialty Restaurant showcase local and Hangzhou favourites. Spize all-day dining restaurant serves quality food that meets different preferences. The Joy Bar, the resort's premier entertainment area, is divided into five separate sections: The Stage, The Play, The Library, KTV, and Mahjong Rooms that all enhance the nightlife at the resort. Guests staying on the Premium floor may also relax in the lavish Premium Lounge. Aligned with the unique characteristic of Anji, there is also a Jade Tea House where guests can experience complete peace of mind.
Visitors will never get bored with the variety of offerings in Club Med Joyview Anji. Aside from full day activities, dining, fitness and spa, the resort also organizes G.O interactive shows and performances to entertain guests in the evening. The international Club Med G.O team's commitment to the five values of multiculturalism, kindness, pioneer, freedom, and responsibility are at the core of Club Med's goals of ensuring the perfect stay for guests.
About Club Med
Club Med, founded in 1950 by Gérard Blitz, invented the all-inclusive holiday club concept, adding in activities especially for children with the creation of the Mini Club in 1967. Led by its pioneering spirit, Club Med seeks out exceptional destinations and sites. Today, Club Med is the world's leading provider of upscale, all-inclusive holiday packages with a French touch for families and working couples. Club Med operates nearly 70 resorts, of which 85% are rated Premium & Exclusive Collection. Present in 30 countries around the world, the Group employs more than 23,000 Gentils Organisateurs (GOs) and Gentils Employés (GEs) and representing 110 nationalities.
Key Message and Talking Points
- Club Med Group now offers three product line in China: Club Med Premium All-Inclusive, Club Med Exclusive Collection and Club Med Joyview which has been launched to provide premium short holidays in a collection of extraordinary and easily accessible destinations within a three-hour drive from major Chinese cities. Club Med Premium All-Inclusive holidays are offered in Yabuli, Guilin, Sanya, and Beidahu. In 2018, Club Med Joyview resorts have been opened - Anji (Near Shanghai, Nanjing and Hangzhou and Yangtze River Delta) and Beidaihe (Near Beijing and Tianjin). The 3rd Club Med Joyview will open in Great Wall (Near Beijing) late 2018.
- China's family tourism market has an exponential growth of over 60% in recent years. It is estimated by the end of 2018, there will be over 286 million family travelers in China.
- According to China Travel Monitor report, 58% of travelers plan to prioritize spending on experiences rather than material possessions while they are on holiday.
- The core concept of Club Med Joyview is to provide premium short holidays in a collection of extraordinary and easily accessible destinations within a three-hour drive from major Chinese cities. At Club Med Joyview Anji, there are flexible room options for travelers to choose from. Guests can not only choose "all-inclusive" package featured by Club Med, but also the "single room reservation" service with Room & Breakfast package.
- Club Med Joyview Anji also provides adequate professional conference facilities and activities for today's business and exhibition. Events and activities such as conference, group building, celebration, and banquet are also equipped with modern equipment to meet the needs of large-scale meetings, team motivation, and activities. All these advantages will be the best choice to attract urban consumers to take short trips and feel the natural ecology.
- The guest rooms are thoughtfully designed to integrate the outdoor nature into the indoor architecture. For example, the guest rooms feature a stunning panoramic bamboo forest view, and they are also accompanied with private balconies for guests to enjoy their famous Anji white tea and feel completely rejuvenated.
- The GO spirit is key to Club Med's identity. The international G.O team is committed to the five values of multiculturalism, kindness, pioneering, freedom, and responsibility.
Authors: Club Med Joyview