New Australian skincare brand launches to take on China
- Written by Tess Sanders Lazarus
Bondi Goddess, an exciting new Australian skincare brand, is launching into China through an exclusive partnership with DaigouSales.com to take on the burgeoning skincare market targeting the upwardly mobile, female millennial.
Formulated by one of the world’s leading cosmetic chemists, Dr Jacob Vromen, who also won the APAC Insider Australian Enterprise Awards for Best Skin Care Specialist in 2017, Bondi Goddess boasts a range of four scientifically formulated products designed to enhance the skin’s natural perfection.
Erinyane Plummer, cofounder of Bondi Goddess, says “our brand is the culmination of significant research into the skincare industry and understanding of what elements Chinese consumers are looking for. Chinese love the Australian lifestyle, clean air and picturious beaches. We wanted to capture this essence in our brand by providing the Chinese market with a range of products which are fun, environmentally thoughtful and highly effective on the skin.
“We are offering the 16 – 28 year old Chinese female with an Australian, high quality and effective product that is hard to beat anywhere in the world.
“All our products are made from naturally derived ingredients and sourced using ethical and sustainable practices. We believe that when the environment thrives, humanity does too, and by making all of our products environmentally friendly we’re trying to do our bit to help.”
According to Dr Mathew McDougall, China expert and founder of DaigouSales.com and President of the Australian China Daigou Association, “this brand has a clear China focus and leveraging Australia’s growing community of Chinese shoppers, known as Daigou is a smart way to validate a lot of their cross-border assumptions.”
“Daigou are Chinese living in Australia who buy authentic Australian brands for friends, family and others and send them back to China. It is considered a low cost, low risk cross border trading channel and there are over 70,000 Daigou in Australia buying up hundreds of millions of dollars of Australian brands every year and sending them back to China.
“Entering China via the Daigou network on DaigouSales.com is a highly cost effective way of exporting into China. It enables you to build demand for your brand locally whilst also creating demand in China. Chinese trust Daigou shoppers and rely on them to buy, make recommendations and send back quality products.”
Dr McDougall launched DaigouSales.com last year after identifying the Daigou channel as a viable way for Australian brands to move into the Chinese market. The DaigouSales marketplace sits within WeChat and allows for Australian businesses to set up WeChat eStores and sell products directly to China via Daigou intermediaries.
DaigouSales.com manages the sales, inventory and shipping process, sending purchased items directly back to China making things easy for both Daigou buyers and the Australian seller.
“Bondi Goddess is also perfectly placed for DaigouSales.com which sits on WeChat because the target market for the brand is 16 – 28 years and the majority of young Chinese women utilise WeChat as their only form of online engagement,” Dr McDougall added.
“Our tagline is ‘The Essence of Australia’, and we really believe that,” Plummer said.
“We really think what we’re doing, sustainable skincare with a focus on natural beauty, aligns with Australian values and ideals and young Chinese women are going to love our brand.
“We know that our Australian lifestyle is becoming increasingly popular for the Chinese market. The growing demographic of young girls is a key market to tap in to, and we are confident that Bondi Goddess will be embraced in China.”
