Blue Cross Launches New Branding Campaign 360:1 Protection Fully Support Fencing Gold Medalist Edgar Cheung Ka Long to Excel His Dreams

Mr. Patrick Wan, Managing Director of Blue Cross, said, "The new branding campaign reinforces our commitment to be customers' most preferred personal insurance partner. By providing a full range of insurance products, combined with the one-stop service of Blue Cross HK App, customers can enjoy total protection and smart living."

The four eye-catching advertisements feature energetic images of Hong Kong's pride Edgar Cheung, demonstrating Blue Cross' dynamic and visionary brand image, and conveying the message that Edgar Cheung can keep going to pursue his dreams on the back of different protection.

The branding campaign covers both online and offline platforms, including bus shelter, tram body and social media advertisements, and social game with prizes. In addition, Blue Cross cooperated with Trial & Error for the first time to produce a thematic video to engage young customer segment. The video is expected to launch in mid-March.

Customers who successfully enrol in any of the designated insurance plans¹ during the promotion period can enjoy up to 45% premium discount. In addition, upon successful enrolment in LovePet Insurance, MaidSafe Insurance (Plan B and C), HomeSafe Protection Insurance, Personal Accident Insurance or Job Changer Medical Protection, through the Blue Cross HK App or Blue Cross website, customers can enjoy free additional COVID-19 Protection².

Promotional offers are subject to terms and conditions. Please visit Blue Cross website at www.bluecross.com.hk^[2] or download the Blue Cross HK App.

Remarks:

1. Designated insurance plans include MaidSafe Insurance, HomeSafe Protection Insurance, DecorationSafe, LovePet Insurance, LovePet Outpatient Insurance, Taipan GolferSafe, GolfSafe, Personal Accident Insurance, Personal AccidentSafe Insurance and SmartFit Sports Insurance. 2. The promotion period of free additional COVID-19 Protection lasts until 30 June 2022.

Disclaimers:

• This press release is for distribution in Hong Kong only. The distribution of this press release is not and shall not be construed as an offer to sell or a solicitation to buy or a provision of any insurance product outside Hong Kong.
• Blue Cross (Asia-Pacific) Insurance Limited is a subsidiary of The Bank of East Asia, Limited and a member of the BEA Group. It is not affiliated with or related in any way to Blue Cross and Blue Shield Association or any of its affiliates or licensees.

References

1. ^{^} Media OutReach (www.media-outreach.com)
2. ^{^} www.bluecross.com.hk (www.bluecross.com.hk)