Tia Lee Yu Fen, global C-pop star and fashion icon, dazzles at Moncler London Fashion Week Show

Written by Redhill Asia

HONG KONG SAR - Media OutReach - 10 March 2023 -Tia Lee Yu Fen (李毓芬), the globally-renowned C-pop icon, made waves at the Moncler Spring 2023 collection show at London Fashion Week. The music star donned an elegant coat, paired perfectly with a suave pair of sunglasses to show off her confidence and style. ^[1]

Tia Lee at Moncler Genius FW23 show

The bold and daring outfit was chosen as a nod to her advocacy for women’s empowerment - showcased in the six-episode animation series that preceded the launch of her smash hit new single “Goodbye Princess”.^[2] Committed to being the face of this new wave of women’s empowerment, she has also thrown her support behind four charities for women under her #EmpowerHer initiative ^[3]. The initial charities are Beats By Girlz, Women in Music, Daughters Of Tomorrow and Teen’s Key.

Tia’s animation series attained over 100 million views, this created such a buss about “Goodbye Princess” (produced in conjunction with Grammy award-winning producer Swizz Beatz) that it was destined to become a global hit. What made “Goodbye Princess” more unique was that it marked the first time Swizz Beatz had worked on a Chinese song. He had previously focused on collaborations with the world’s most adored artists, such as Justin Bieber, Jay-Z and Madonna.

A subsequent remix of “Goodbye Princess” was released by Grammy award-winning female DJ duo NERVO ^[4], who have come on board as ambassadors of Tia’s #EmpowerHer campaign. The song racked up a colossal number of views as Tia became the fastest artist to break 100 million hits on YouTube within 20 days with a C-pop song.

With her appearance at London Fashion Week, Tia Lee further spoke to her own transformation and signalled that she wants other women to join her #EmpowerHer campaign.

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