Lee Kum Kee gives support to the 8th International Master Chef Charity Gala Dinner
- Written by Lee Kum Kee
Over 1,000 master chefs from around the world gathered at the Xueye Lake International Conference Centre in Jinan.
With over 2,300 distinguished chefs attending from around the world – including overseas Chinese chefs, master chefs, celebrities and Michelin-starred chefs – the dinner not only set a new participation record, but raised over RMB10 million to be donated to the Jinan Charity Federation and Shanghai Charity Foundation to support public welfare development.
Master chefs from around the world at the Lee Kum Kee booth.
Since its inception in 2014, the International Master Chef Charity Gala Dinner has been held in locations such as Taipei, Melbourne, Kuala Lumpur, Macau, Ho Chi Minh City, Singapore and Hong Kong. As well as showcasing mainland China's thriving foodservice industry, the 8th edition in Jinan promoted Chinese culinary skills globally by facilitating international cultural exchanges and culinary innovation. A longtime supporter of this event, this year Lee Kum Kee acted as a strategic partner, demonstrating its leading status in the global food industry.The gala dinner was a resounding success, with Yang Li, Vice Mayor of Jinan; Ip Sio Man, President of the International Master Chef Charity Association; Yang Liu, President of the China Cuisine Association; Dodie Hung, Executive Vice President – Corporate Affairs of Lee Kum Kee Sauce; and Ross Tang, General Manager – Marketing of Lee Kum Kee Sauce in China being among the notable figures attending. Yang Liu remarked, "This is not only a gathering of the world's master chefs but also an international event celebrating 'Chinese Flavours and Love' – a magnificent demonstration of global chefs embracing social responsibility." During the event, Dodie Hung received an "Outstanding Contribution" award on behalf of Lee Kum Kee.
The three-day event featured four key activities: the 8th International Master Chef Charity Gala Dinner, a Global Flavours Tasting Dinner, a Chinese Food Exhibition, and the International Chef Influence Forum cum "10 Celebrity Chefs Showcase."
The charity dinner was sponsored by Lee Kum Kee, with chefs from around the world using the brand's products to showcase their culinary skills and creativity. Dishes such as "Shandong-style Braised Sea Cucumber with Scallions", "State Banquet Cuttlefish Roe Soup" and "Premium Oyster Sauce Braised South African Dried Abalone" were served, highlighting the unique brilliance of Chinese cuisine.
During the "10 Celebrity Chefs Showcase", master chefs gave live cooking demonstrations using Lee Kum Kee sauces. Master chef Lu Yongliang's opening speech, "Maintaining the artisan spirit, spreading love, and the taste of China," moved fellow chefs to continue their pursuits of culinary excellence.
Over 300 sauces and condiments from Lee Kum Kee were featured at the Global Flavours Tasting Dinner, providing creative inspiration for chefs from 26 countries and regions. The event explored culinary connections across the globe, resulting in a singular gastronomic experience that transcended geographical and cultural boundaries.
Additionally, Lee Kum Kee presented its "Extraordinary Taste of China" promotion at the Chinese Food Exhibition, which included the launch of a limited-edition customised Premium Oyster Sauce.
Ross Tang remarked "Lee Kum Kee's core value, 'Si Li Ji Ren' [considering others' interests] aligns perfectly with the mission of the International Celebrity Chef Charity Gala Dinner. Through our high-quality products, we aim to support chefs and families worldwide with diverse dining options, promote Chinese culinary culture, and make 'Chinese Flavours' a staple on dining tables around the world."
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References
- ^ Media OutReach Newswire (www.media-outreach.com)
Authors: Lee Kum Kee
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