PRCA Thailand Conference 2025 to Explore AI: Truth, Trust and Thailand

This bilingual, half-day event offers a rare opportunity to hear from Thailand's top PR, tech, and business leaders as they unpack what AI means for the future of communication. From deepfakes and data ethics to real-world PR case studies and insights into Thai public opinion, the conference will equip attendees with fresh perspectives, practical tools, and expert guidance for navigating the AI era with clarity and integrity.

At the heart of the programme is the launch of a new PRCA APAC x YouGov study, revealing how AI is already influencing trust, media, and behaviour in Thailand. The findings will be presented by Wiwat (Alee) Khamsawai and Krishkanok (Kayla) Nima of Vero.

Following this, a special fireside chat will feature Media OutReach Newswire, Founder and CEO Jennifer Kok and Dr. Karine Lohitnavy, Chair of PRCA Thailand and Founder of Midas PR. As the event's Gold Sponsor, Media OutReach Newswire will lead the discussion titled 'Viva La Press Release! Old Format, New Tech.' This dynamic session will explore how digital transformation is breathing new life into the traditional press release, expanding its reach, deepening its impact, and redefining its role in today's AI-powered communications landscape.

Speaker Narongyod Mahittivanicha, Founder of TWF Agency and Vice President of the Artificial Intelligence Association of Thailand, will explore how AI is transforming PR strategy at every level, from content to crisis management.

Dynamic panel sessions will follow, featuring leaders from Xponential Co, Microsoft Thailand, SCBx, and Predictive, with moderation by respected industry voices including Edelman Thailand's Vorasit Turongsomboon and digital creator Tossapol Leongsuppon.

Dr. Karine Lohitnavy, Chair of PRCA Thailand and Founder of Midas PR, commented: "This conference comes at a pivotal moment for the communications industry in Thailand. AI is rapidly influencing how people perceive truth, build trust, and engage with information. Through data, discussion, and thought leadership, this event will help PR professionals, decision-makers and those on the front lines of communications, in all its forms, to better understand and respond to these shifts."

Conference Details:

• Date: 6 August 2025
• Time: 1:30 PM to 5:30 PM
• Venue: SCBx NEXT Tech, Siam Paragon, Bangkok

For more information and tickets, visit: https://prca-conference.org/thailand-conference-2025^[2]

Hashtag: #PRCA

The issuer is solely responsible for the content of this announcement.

References

1. ^{^} Media OutReach Newswire (www.media-outreach.com)
2. ^{^} https://prca-conference.org/thailand-conference-2025 (prca-conference.org)