Dusit expands Philippines portfolio with signing of ASAI Camaya Coast in ‘game-changing’ 20 million sq m coastal development in Bataan

The signing ceremony for ASAI Camaya Coast was held recently at Baan Dusit Thani, Bangkok. Pictured (from left): Mr Detlef Skrobanek, Group Director of Technical Services, Dusit International; Mr Gilles Cretallaz, Chief Operating Officer, Dusit International; Mr Siradej Donavanik, Vice President – Development (Global), Dusit International; Mr Manuel Carlos L. Ilagan Jr., President, Earth & Shore Leisure Communities Corporation; Mr Luis Carmelo H. Valenzuela, Vice President of Finance, Camaya Coast; and Mr Ronel C. Sunga, Strategic Business Unit Head – Hotels, Camaya Coast.

According to the Provincial Tourism Office, Bataan welcomed 1,237,611 visitors in 2024 – a 41.16% increase from the previous year, driven by the province's rich WWII heritage, scenic beaches, and growing eco-tourism appeal. Against this backdrop of rising demand, and supported by new leisure offerings, residential communities, entertainment facilities, and infrastructure upgrades such as the upcoming Camaya Airport, the Earth & Shore-led Camaya Coast development is well-placed to attract even more domestic and international travellers to the region.

At the heart of this evolving landscape, ASAI Camaya Coast will become the first ASAI Hotels branded property to be located within a large-scale, master-planned seaside development. The hotel will offer convenient access to vibrant dining and retail areas, outdoor activity hubs, a water park, an 18-hole golf course, expansive event spaces, and the township's signature white-sand beach and crystal-clear waters.

Building on the brand's early success in urban destinations such as Bangkok, Thailand, and Kyoto, Japan – and reflecting ASAI's focus on compact-yet-thoughtfully designed rooms, energising social spaces, and locally inspired dining and immersive cultural experiences – the new property promises to deliver a relaxed, creative, and community-driven environment tailored to millennial-minded travellers seeking meaningful coastal stays.

Camaya Coast's natural environment is also central to its sustainability-led vision. A significant portion of the development is being preserved as natural forest, home to fruit trees, orchids, and wildlife such as wild goats, wild boars, and exotic birds. This nature-first approach aligns closely with Dusit's sustainability framework, Tree of Life, and will support ASAI's ability to curate eco-friendly activities inspired by the locale and its verdant surroundings.

"Camaya Coast is one of the most compelling leisure destinations emerging in the Philippines today, and we are delighted to introduce ASAI Hotels to this dynamic setting," said Gilles Cretallaz, Chief Operating Officer, Dusit International. "With visitor arrivals in Bataan showing exceptionally strong growth, and with the township set to benefit from expanded infrastructure and improved connectivity, we see tremendous long-term potential for creating memorable guest experiences rooted in community, culture, and the natural environment. ASAI Camaya Coast will bring a fresh, vibrant energy to the destination, and we are deeply grateful to Earth & Shore Leisure Communities Corporation for their trust and partnership."

Manuel Carlos L. Ilagan Jr., President, Earth & Shore Leisure Communities Corporation, said, "We see Camaya Coast as a game-changing development for Bataan, and we are proud to welcome a hospitality group that shares our passion for creating memorable, community-centred destinations. Dusit's distinctive Thai-inspired gracious hospitality and ASAI Hotels' youthful, energetic approach will complement the natural beauty and vibrancy of Bataan, while supporting our goal of shaping Camaya Coast into a welcoming seaside township that business and leisure travellers, multigenerational families, and long-term residents can enjoy for generations. We look forward to a strong and successful collaboration."

Dusit is already well established in the Philippines, where it currently operates five properties, including Dusit Thani Manila, Dusit Thani Mactan Cebu Resort, Dusit Thani Residence Davao, dusitD2 Davao, and Dusit Thani Lubi Plantation Resort. The company is now preparing for continued expansion with several new openings planned from 2026 onwards. These include Dusit Hotel Greenhills Manila, an upper-upscale property atop the landmark 50-storey Primex Tower; Plaza de Zamboanga – Dusit Collection, which will revive a classic Leandro Locsin-designed hotel under Dusit's luxury boutique brand; and the first Dusit Princess hotels in the country at Lipa and Cebu City. Additional properties, including ASAI Oslob Cebu and dusitD2 Residences Cebu City, are scheduled to follow in 2027.

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References

1. ^{^} Media OutReach Newswire (www.media-outreach.com)