HKPC’s first E-commerce Innovation Expo 2026 Expanding Brand Horizons with Cross-border E-commerce, AI, and more

In the 2026–27 Budget, the Government allocated additional funding to schemes such as the "BUD Fund" to help enterprises strengthen competitiveness and expand into new markets through technologies like AI. Various initiatives will also be rolled out to support upgrading and development of enterprises. However, amid rapid market changes, many SMEs are unsure where to start. HKPC's "SME ReachOut" bridges policy resources with practical business needs, providing comprehensive, tailored support to address SMEs' challenges. This Expo is a key initiative by the team, offering a one-stop platform that guides SMEs step by step, from strategy formulation to execution, empowering brands to achieve borderless expansion through e-commerce.

5 Thematic Zones to Help SME's Going Global in One-stop

The Expo will feature 5 thematic exhibition zones, including Cross-border E-commerce Experience, New Retail Tech Application, Brand x IP Value-added, Smart Operations, and E-commerce Go-Global Support. Gathering 80+ exhibitors, the zones bring together e-commerce platforms, technology and business service providers, IP licensors, and Government funding booths. From platform selection and brand building to smart operations and worldwide expansion, all the key pillars of going global are precisely addressed.

10+ workshops and live showcases will be held, offering expert insights, success stories, practical examples, innovative solutions, instant consultations, and business matching opportunities to help SMEs develop effective plans for going global.

A dedicated Government funding zone will also guide SMEs on Government funding to accelerate their upgrade and expansion. To cater to the needs of relevant groups and stakeholders, exclusive guided tours will be arranged. Led by specialists, the tours will cover all five zones and help SMEs identify the most suitable support.

10 Seminars with Valuable Expertise Experiences for SMEs to Learn, Apply, and Go Global

To assist SMEs in grasping opportunities to go global, a total of 10 seminars will be hosted with various industry experts sharing insights on cross-border strategies, market trends, technology innovation, and inspiring IP brand collaboration stories. Details of the seminars can be found in Appendix I.

The sessions will cover key e-commerce topics, with highlights including:

• Cross-border E-commerce: How to convert online traffic into orders
• New Retail Technology: Utilising AI to save time and increase sales
• Brand x IP Value-added: Enhancing brand value and expanding into overseas markets through IP collaborations
• Smart Operations: Unlocking global payments and green supply chains, and leveraging logistics technology
• Go-Global Strategies: Avoiding cross-border trade pitfalls and opening up business opportunities with relevant Government funding schemes

[E-commerce Innovation Expo 2026] Date: 25-26 June 2026 (Thursday to Friday) Time: 10:00 – 18:00 Address: HKPC Building, 78 Tat Chee Avenue, Kowloon Admission Fee: Free (Pre-registration required) Registration Link: https://ecommexpo2026.com^[2] Enquires: SME ReachOut Hotline: (852) 2788 6868; Email: sme_reachout@hkpc.org^[3]

Hashtag: #HKPC

The issuer is solely responsible for the content of this announcement.

References

1. ^{^} Media OutReach Newswire (www.media-outreach.com)
2. ^{^} https://ecommexpo2026.com (ecommexpo2026.com)
3. ^{^} sme_reachout@hkpc.org (www.media-outreach.com)