PETRONAS Lubricants International and UM Motorcycles Announce Strategic Global Partnership to Power the Future of Riding
- Written by PETRONAS Lubricants International (PLI)
New global collaboration combines world-class lubricant technology with two-wheeler innovation to deliver enhanced rider experiences, dealer excellence and long-term growth across international markets.
Under the agreement, PLI will supply a range of PETRONAS Sprinta motorcycle lubricants to UM Motorcycles’ extensive global network of distributors and aftersales dealers in selected markets across Asia Pacific, Europe, Africa and Latin America. The initial phase of the collaboration will focus on introducing selected products from the PETRONAS Sprinta range, engineered with UltraFlex™ technology to deliver enhanced performance and protection while ensuring engine reliability and longevity, is designed to deliver instant response and protection across the bike’s engine, clutch and gears, all at once helping motorcycles perform responsively from cold starts and stop-start traffic through to demanding open-road riding so the riders can focus on what matters most: finding their own way and enjoying every journey.Through a broad international distribution footprint, UM Motorcycles provides PLI with a strong platform for collaboration and future growth opportunities, while the UM Motorcycles’ participating distributors and dealer networks benefit from PLI’s recognised reputation in performance lubricants to raise the quality of customer engagement across multiple touchpoints. Along with bringing advanced lubricant expertise to drive greater customer value and aftersales reliability, PLI will also support dealer development initiatives, technical training programmes and coordinated marketing activities.
The range of PETRONAS Sprinta lubricants will be made available at UM Motorcycle distributors and dealer networks on a progressive basis, with the first batch of products set to reach shelves in October 2026, starting in Asia, followed by launches across EMEA and the Americas.
Hashtag: #PLI
[1]The issuer is solely responsible for the content of this announcement.
References
- ^ Media OutReach Newswire (www.media-outreach.com)
Authors: PETRONAS Lubricants International (PLI)
Read more https://www.media-outreach.com/news/malaysia/2026/10/21/494335/
