De Beers New Research Highlights Generational Shift In Attitudes Towards Provenance Of Luxury Goods
- Written by De Beers Group
Younger generations more interested in ethics and sustainability as the new status in luxury and are prepared to pay a premium for this
LONDON, UK - Media OutReach - 23 November 2021 - New research published today in De Beers Group's latest Diamond Insight 'Flash' Report highlights that consumer attitudes towards provenance are...