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Hospitality Disruptor Generator Acquires Freehand Hotels In Its Quest to Dominate the Experience Economy in U.S. Market

Written by Generator

London-based Queensgate Investments finalizes $400 million purchase of Freehand Hotels from a seller consortium including The Yucaipa Companies and Sydell Group, drastically expanding Generator’s millennial-friendly portfolio to 18 properties in top cities across North America and Europe

LEFT: Generator Stockholm

RIGHT: Freehand New York

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London-based Queensgate Investments finalizes $400 million purchase of Freehand Hotels from a seller consortium including The Yucaipa Companies and Sydell Group, drastically expanding Generator’s millennial-friendly portfolio to 18 properties in top cities across North America and Europe

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