Asian Spectator


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Gerak cepat Mixue: bagaimana es krim jadi senjata 'soft power' Cina di Asia Tenggara

  • Written by Muhammad Zulfikar Rakhmat, Researcher, Center of Economic and Law Studies (CELIOS)
Gerak cepat Mixue: bagaimana es krim jadi senjata 'soft power' Cina di Asia TenggaraPapan sebuah gerai Mixue di Tasikmalaya, Jawa Barat.AsepSur/shutterstock

Mixue mulai mendominasi bisnis es krim dan teh di Asia Tenggara semenjak lima tahun terakhir, setelah membuka gerai luar negeri pertamanya di Vietnam pada 2018. Perusahaan asal Cina tersebut kini telah memiliki 22.500 gerai, termasuk di negara asalnya.

Sekitar 1.000 gerai Mixue...

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