Asian Magazine

Mixue vs Karen's Diner: mengapa ‘franchise’ asing perlu memahami perilaku konsumen lokal sebelum memulai bisnisnya

Written by Harriman Samuel Saragih, Assistant Professor (Business Innovation), Monash University

Model bisnis _franchise_ perlu pertimbangan matang.macrovector/freepik, CC BY-SA

Konsumen Indonesia tengah dimanjakan dengan menjamurnya ratusan gerai franchise atau waralaba Mixue asal Cina yang kini dapat ditemukan hampir di semua kota di Indonesia. Terlepas dari respons konsumen yang mempertanyakan sertifikasi halalnya, pertumbuhan gerai Mixue...

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