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Asal-usul kata _woke_ dan mengapa marketer harus berpikir dua kali sebelum terjun ke aktivisme sosial

  • Written by Abas Mirzaei, Senior Lecturer - Branding, Macquarie University
Asal-usul kata _woke_ dan mengapa marketer harus berpikir dua kali sebelum terjun ke aktivisme sosialKonsep "woke" telah berubah menjadi karikatur. Samantha Sophia/Unsplash, CC BY-SA

Pertama kali digunakan pada tahun 1940-an, istilah woke muncul kembali dalam beberapa tahun terakhir sebagai sebuah konsep yang melambangkan kesadaran akan isu-isu sosial dan gerakan melawan ketidakadilan, ketidaksetaraan, dan prasangka.

Namun, popularitas telah...

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