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Ramadan jadi peluang ‘brand’ melejit: Intip strategi Marjan, Promag, dan sarung Atlas

  • Written by Patria Laksamana, Associate Professor of Marketing, Director of Research and Community Service, Perbanas Institute
Ramadan jadi peluang ‘brand’ melejit: Intip strategi Marjan, Promag, dan sarung Atlas

● Ramadan secara tradisi mendorong terjadinya peningkatan konsumsi masyarakat yang cukup signifikan.

● Karena itu, Ramadan kerap dijadikan momen untuk meningkatkan omzet bagi brand.

● Tapi perlu ada strategi khusus agar bisa sesukses Marjan dan Sarung Atlas bermain di Ramadan.

Mengudaranya iklan sirup Marjan di berbagai platform...

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