Asian Magazine

Bagaimana permintaan donasi saat membayar di kasir meningkatkan kecemasan pelanggan

Written by Na Young Lee, Assistant Professor of Marketing, University of Dayton

Pembeli kerap ditanyai apakah ingin berdonasi saat melakukan pembayaraan.Andrea Piacquadio/Pexels, CC BY-SA

Artikel ini merupakan bagian dari serial ‘Research Brief’ gagasan The Conversation US yang berupaya menyajikan penjelasan singkat tentang kajian akademis yang menarik.

Temuan kunci

Meminta pelanggan untuk berdonasi ketika berbelanja...

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