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Beriklan di masa pandemi: bagaimana perusahaan menggunakan COVID sebagai alat pemasaran

  • Written by Maha Rafi Atal, Lecturer in Global Economy, School of Social and Political Sciences, University of Glasgow, University of Glasgow
Beriklan di masa pandemi: bagaimana perusahaan menggunakan COVID sebagai alat pemasaran(Shutterstock/Kevin Chen Images)

Pada awal pandemi, konsumen dibombardir dengan bentuk iklan baru yang tampak dibentuk dengan tergesa-gesa. Pada periode yang penuh ketidakpastian tersebut, pelanggan dijanjikan bahwa mereka dapat mengandalkan merek favorit mereka untuk melewati masa sulit COVID-19.

Iklan-iklan itu, yang kerap menampilkan musik piano...

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