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Pola belanja Gen Z 2025 dan 2026: ‘Self-reward’ tetap jadi prioritas utama

  • Written by Patria Laksamana, Associate Professor of Marketing, Director of Research and Community Service, Perbanas Institute
Pola belanja Gen Z 2025 dan 2026: ‘Self-reward’ tetap jadi prioritas utama

● Sejumlah parameter penting ekonomi makro 2025 mencatat pertumbuhan negatif.

● Tapi ada fenomena anomali peningkatan belanja ekonomi pengalaman.

● Gen Z dan generasi Alfa menganggap belanja pengalaman sudah bukan lagi gaya melainkan kebutuhan.

Logikanya, jika kondisi ekonomi sedang suram dan harga-harga naik, masyarakat akan...

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