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Merger Grab–GoTo: Bagaimana dampak dan penerimaan publik terhadap ‘mega-superapp’ ini?

  • Written by Patria Laksamana, Associate Professor of Marketing, Director of Research and Community Service, Perbanas Institute
Merger Grab–GoTo: Bagaimana dampak dan penerimaan publik terhadap ‘mega-superapp’ ini?

● Merger Grab-Gojek akan menghadirkan super-mega app tunggal di pasar Indonesia.

● Konsolidasi bisnis dua raksasa teknologi ini juga akan memengaruhi lanskap digital ekonomi nasional.

● Sukses tidaknya merger ini bergantung kepiawaian manajemen menghadirkan layanan lebih kepada pelanggan.

Persaingan sengit antara Grab dan Gojek...

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