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Tidak ‘pelototin’ pelanggan ketika memberi tip efektif tumbuhkan loyalitas

  • Written by Sara Hanson, Associate Professor of Marketing, University of Richmond
Tidak ‘pelototin’ pelanggan ketika memberi tip efektif tumbuhkan loyalitasNobody likes feeling pressured.lechatnoir/E+ via Getty Images

Pernahkah kamu merasa risih ketika ingin memberi tip di kasir karena pegawai toko berdiri tepat di depanmu, seperti sedang mengawasi? Kamu tidak sendirian. Banyak orang yang merasakan situasi serupa.

Namun, kemajuan sistem pemberian tip digital yang pesat telah mengubah dinamika sosial...

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