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‘Necro-branding’: Bisnis triliunan pernak-pernik mendiang artis

  • Written by Chris Baumann, Professor in Business, Macquarie University
‘Necro-branding’: Bisnis triliunan pernak-pernik mendiang artisbissig/Shutterstock

Apakah kamu memiliki pernak-pernik legenda dunia yang sudah lama meninggal seperti Elvis Presley, Putri Diana, David Bowie, Prince, atau Michael Jackson? Ataupun legenda Indonesia seperti mendiang Benyamin Sueb dan Koes Plus?

Ragam pernak-pernik tersebut bisa berupa kaos, mug/ gelas, gantungan kunci spesial, atau piring hias....

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