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NBA and The Coca-Cola Company Announce Multiyear Global Partnership

  • Written by The Coca-Cola Company

Sprite Returns as League’s Official Global Soft Drink

NEW YORK, US - Media OutReach Newswire - 18 March 2026 - The National Basketball Association (NBA) and The Coca-Cola Company today announced a new global marketing partnership, bringing Sprite® back as the league's Official Global Soft Drink Partner. NBA and The Coca-Cola Company Announce Multiyear Global Partnership The agreement marks the return of...

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