News From Asia

"Cheers from the Origin" Kicks Off as Carlsberg Asia Expands Ties with RedNote

Starring Shawn Dou, the campaign advances digital premiumisation across key Asia markets, accelerating online-to-offline conversion

Join Carlsberg Asia and Shawn on the journey to "Cheers from the Origin": link

HONG KONG SAR - Media OutReach Newswire - 20 August 2026 - Carlsberg Asia is deepening its partnership with RedNote, China's leading social commerce platform, through the digital campaign "Cheers from the Origin" （丹麥碰杯時刻）.

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Starring Shawn Dou, the campaign advances digital premiumisation across key Asia markets, accelerating online-to-offline conversion

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