Asian Spectator


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Asia to add 700+ million middle-class adults by 2036 as e-commerce moves beyond cards, WDL and EBANX find

Joint study shows emerging markets will generate 60% of new online spending over the next decade — most of it from consumers without a credit card

SINGAPORE – Media OutReach Newswire – 21 October 2026 – Asia is projected to add 702 million middle-class adults between 2026 and 2036, three-quarters of all middle-class growth in emerging markets, according to a new study from World Data Lab (WDL) and EBANX, a global technology company specializing in payment services for emerging markets.

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