Asian Spectator


The Times

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Super March Success: MDRi's Insights into Hong Kong's Mega Event Momentum

Reflecting the vibrancy of Hong Kong’s cultural identity and reinforcing its standing as a premier destination for global events

  • A significant 55% of respondents were aware of the Super March campaign, with social media serving as the primary source of information
  • 72% of respondents believe the "Super March" campaign will invigorate the city's economy
  • The successful execution of these events demonstrates Hong Kong's capacity to host mega events that attract international audiences and foster economic development
HONG KONG SAR - Media OutReach Newswire - 25 April 2025 – In March, Hong Kong came alive with the "Super March" campaign, a bold initiative by the Hong Kong Tourism Board that celebrated world-class sports, arts, and entertainment.

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