Asian Spectator

Men's Weekly

.

Reckitt Hong Kong eCommerce campaign crowned Bronze in "Best eCommerce Campaign - Content Marketing" and shortlisted for the newly launched category of "Best Use of Analytics and Data Insights" in Asia eCommerce Awards 2023

Reckitt’s Customer Review eCommerce campaign successfully leveraged data insights to refine ad targeting and content strategies, driving a significant fivefold increase in Return-on-Ad-Spent (ROAS) in just one month

HONG KONG SAR - Media OutReach - 24 November 2023 - Reckitt Hong Kong was awarded Bronze in "Best eCommerce Campaign - Content Marketing" and shortlisted for the newly launched category of "Best Use of Analytics and Data Insights" at Marketing Interactive's Asia eCommerce Awards 2023, recognising an exemplary performance of the Customer Review eCommerce Campaign, in which the refined ad targeting strategies and ad content with a "human touch" drove a significant growth of 533% in ROAS in June, compared to the average of offer-centric eCommerce campaigns from January to May 2023.

More Articles ...

  1. Bowtie Term Life Increases Max Insured amount to HK$20 million, Offering the Highest Insured Amount Among Online Life Insurances in Hong Kong
  2. AIA Singapore appoints Chief Marketing and Proposition Officer and Chief Technology Officer
  3. Graphisoft unveils AI-powered Visualizer for Archicad
  4. Chairman Chen Zhi and Prince Holding Group Recognized at World Business Outlook Awards
  5. ViewQwest Unveils AsiaConnect: A Game-Changing SD-WAN Fabric for Asia-Centric Enterprises
  6. Aon’s 2023 Global Risk Management Survey Highlights Cyber Attack/Data Breach as the Number One Business Risk for Organisations in Asia Pacific
  7. BITBEST Global Summit 2023 Concludes Successfully in Ho Chi Minh City: Ushering in the Dawn of the Digital Technology Era
  8. Procreate Dreams Launches on App Store, Unleashing Limitless Creative Potential Through Touch
  9. China Dongxiang Announces FY2023/24 Interim Results, Distributes Interim Special Dividend of RMB0.71 cents per share, Accumulative Payout Ratio Totalled 72%
  10. Get Ready For The NewSpace Economy With OASA

Magazine

Understanding the Divorce Process: A Step-by-Step Guide for Families

Divorce can feel overwhelming, especially when emotions run high and the future seems uncertain. During these struggles, many people seek help from family lawyers, but having a working understanding...

Tren ‘podcast’ politik: Sarana informasi publik dan ruang klarifikasi politikus

(Podcast Mahfud MD/Youtube)● ‘Podcast’ yang membahas isu politik kini makin populer di kalangan audiens muda.● Bagi politikus, ‘podcast’ bisa menjadi wadah klarifik...

Mitos, mistis, dan masa depan pengetahuan lokal

CC BYDi banyak tempat di Indonesia, mitos bukan sekadar dongeng pengantar tidur atau kisah seram penuh mistis. Ia lahir dari upaya masyarakat untuk memahami dunia di sekitarnya, mulai dari bagaimana m...