NielsenIQ: Hong Kong Leading the Vacation Bucket List for Mainland Tourists
- Destination Hong Kong appeals to multiple tourists with wider choices ranging from local experiences, varied cuisines to retail therapy
- Shopping dominates high-spending activity backed by 72% respondents, strong demand for luxury and beauty products
- Majority intend to revisit Hong Kong within twelve months with intention to spend more
HONG KONG - Media OutReach Newswire - 11 December 2023 - In the post-pandemic era, Mainland outbound travelers are inclined towards Asian destinations as compared to Europe, North America and Oceania, with rising preference for a trip to Hong Kong.





