Asian Spectator

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Pattern’s new report finds that 67% of China’s cross-border online shoppers expect to spend more online in 2022

- Tmall Global leads as the most popular marketing for cross-border shopping in China
- Western brands are recommended to build their official presence on marketplaces and social channels in China to gain shoppers' trust

SINGAPORE - Media OutReach - 22 June 2022 - Global ecommerce accelerator Pattern has polled 1,000 Chinese shoppers who shopped on the largest cross-border marketplace Tmall Global in the past 12 months.

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