BTS Takes Over Twitter With 17 Million Tweets in 48 Hours

Written by Twitter, Inc.

BTS (@BTS_twt) released their highly-anticipated 4th studio album, "MAP OF THE SOUL : 7" on 21 February, and BTS ARMY took over Twitter with 17 Million Tweets generated within 48 Hours^[1]
The Tweet volume peaked when the album was released on 21 Feb, from 6pm - 7pm KST
Top hashtags included #MAP_OF_THE_SOUL_7, #BTSComeback2020 and #ON^[2]^[3]^[4]

Description: BTS's #MAP_OF_THE_SOUL_7 related Tweet Trandmap

SEOUL, SOUTH KOREA - Media OutReach ^[5] - 25 February 2020 -Global superstars BTS (@BTS_twt ^[6]) released their highly-anticipated album, "MAP OF THE SOUL : 7" on 21 February, 6pm (KST), and ARMY all over the world naturally took to Twitter to rave all about it. From 21 February 6am to 23 February 6am (KST), 17 Million BTS-related Tweets were generated within 48 hours.

Tweet volumes peaked within the first hour when the album was released, generating 1.2 Million Tweets from 6pm to 7pm (KST) on 21 February. The Top Tweet from BTS (@BTS_twt ^[7]) official account was 'D-Day', announcing the day of their comeback with a series of photos including a selfie from RM and various artworks.

(Embeddable Tweet: https://twitter.com/BTS_twt/status/1230518011586478080 ^[8])

Here is a list of Top 5 Tweets from the official BTS members account (@BTS_twt ^[9]) and BTS' Label, Big Hit Entertainment (@BTS_bighit ^[10]).

Top 5 Tweets from BTS account

Sia (@sia ^[16]) and Justin Bieber's (@justinbieber ^[17]) Tweets related to BTS' new album has also gained a lot of attention.

(Embeddable Tweet: https://twitter.com/Sia/status/1230851415591051264 ^[18])

(Embeddable Tweet: https://twitter.com/justinbieber/status/1231429797739257856 ^[19])

With the BTS ARMY going wild on Twitter, the top hashtags excluding #BTS ^[20] and #방탄소년단 ^[21]was the album title #MAP_OF_THE_SOUL_7 ^[22], Next on the list is #BTSComeback2020 ^[23] and lead single, #ON ^[24].

Top hashtags (Excluding #BTS, #방탄소년단 (BTS))

Fans all over the world turned to Twitter to join the #MAP_OF_THE_SOUL_7 ^[30] conversations and #BTS ^[31] updates. Come and join Twitter conversation today to see and talk about your favourite Kpop idols and stay updated everyday with other Kpop fans around the world!