It’s Time to Glow like Wendy This October with POND's Brand Day on Lazada!
- Written by POND'S
BANGKOK, THAILAND - Media OutReach[1] - 7 October 2021 - Global skincare brand POND'S partners with Southeast Asia's leading e-commerce platform Lazada to launch their biggest regional beauty campaign of the year—POND'S x LazMall Glow Like Wendy Brand Day, a 3-day event from 11 to 15 October featuring POND'S new brand ambassador Wendy from Red Velvet, one of the world's most popular K-Pop groups.
Wendy is the face of POND'S for the first ever POND'S Bright Beauty 3D Glow Serum, the latest breakthrough serum that works 60 times better than Vitamin C to brighten, smoothen, and hydrate skin for the ultimate Korean glow. Packed with 3 most potent skin perfecting ingredients including GlutaBoost- C, hyaluronic acid and niacinamide - the lightweight formula is proven to be effective yet gentle on skin and suitable for all skin types. 91% of testers* said their skin is visibly brighter after usage and Lazada shoppers are also giving raving reviews, with a rating of 4.9/5[2]. What's more - the total POND'S Bright Beauty range, consisting of day cream and cleanser, has also been infused with the power of serum.
The upcoming campaign will combine Wendy's beauty and skincare expertise sharing with the rising popularity of live-streaming in these markets. The Glow like Wendy Live Event on LazLive 11 October 12pm will be a high production event, featuring an exclusive interview with the "Queen of K-pop", where she will answer fan questions and share about her skincare routine, her secrets to achieving her signature glowing skin, and her experience in her first-ever solo brand partnership. Viewers stand a chance to win exclusive Wendy merchandise during the livestream by participating in games and Q&As!
In addition to exclusive Wendy interview content, the livestream will be packed with a fun-filled line up of activities featuring beauty influencers, Viwan Amy Kongyoth, Brinkkty, and Chopleum, who will also share their expert beauty tips.
Fans can also look forward to Wendy bundles, pre-sales, vouchers, flash sales and up to 50% discount on all POND'S products.
The partnership with Lazada further cements POND'S goal to aggressively grow its e-commerce business and ramp up growth in Southeast Asia over the next five years. [1] The brand aims to leverage on consumer insights and e-commerce best practices to remain one of the leading skincare brands in the region. POND'S Global Brand Vice President Rohit Bhasin shared that "Lazada is an excellent platform for this live event—they've grown to be an exciting beauty destination in Southeast Asia, and they're constantly innovating for better experiences. We're certain that our partnership will make way for pioneering more skincare initiatives in the region."
"We are excited to partner with POND'S to bring consumers a unique LazMall shopping experience that guarantees 100% product quality and authenticity coupled by interactive LazLive content to truly engage customers. Through Lazada, we hope shoppers will not only enjoy exclusive promotions, but also have a chance to get to learn more about the brand's story," said Pierre Beckers, Regional LazMall FMCG Director, Lazada Group.
POND'S x LazMall Glow Like Wendy Brand Day will be on 11 to 15 October.
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*Based on the Pond's Serum Clinical Test, Self-assessment agreement score, SPRIM Medical, China, Dec 2020–Feb 2021
References
- ^ Media OutReach (www.media-outreach.com)
- ^ 4.9/5 (www.lazada.co.th)
Authors: POND'S
