Colgate’s newest electric toothbrush which is ‘Tailor Made for Your Smile’ launches first on Shopee

Written by Colgate-Palmolive, Shopee

BANGKOK, THAILAND - Media OutReach - 25 April 2022 - Colgate, the global leader in oral care, collaborates with Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, to launch their new electric toothbrush that is 'Tailor Made for Your Smile'. The electric toothbrush was developed based on the brand's research into category and cultural trends to create product innovations that suit the lifestyle of modern consumers. It is only available online and in five markets -- Singapore, Malaysia, Thailand, Vietnam and Philippines. To celebrate Shopee 5.5 Half Price Sale, Thai shoppers can look forward to No.1 special launch deals only on 27 April 2022 in Colgate x Shopee Super Brand Day only at Colgate's official store on Shopee Mall.

The new electric toothbrush lets users personalise their brushing experience with 10 levels of vibration intensities and 4 different cleaning modes — squeaky clean, sparkle, gum care and night spa. With a total of 33 combinations, users can customise their brushing experience for just what they need.

It comes packed with smart features that provide real-time "coaching" for the best brushing experience, including its smart pressure sensor to remind users to apply less pressure when brushing their teeth, a quad pacer that pulses when it is time to change the brushing area, and a built-in timer of two minutes for optimal efficiency.

Yves Briantais, Vice President Marketing, Asia Pacific, Colgate-Palmolive said: "We are extremely happy and excited to launch Colgate's first smart electric toothbrush on Shopee to help people in Thailand noticeably improve their oral health. With a large and fast-growing base of digital consumers in this region, we decided to adopt a digital-first approach aimed at reaching and serving them with an engaging and tailored online shopping experience. We hope to encourage consumers to upgrade from their trusty manual toothbrushes to one that can bring them a personalised brushing experience."

Pavan Challa, Director, Regional Brand Partnerships, Shopee said, "In the past year, we are seeing more consumers shopping online for essential products, with 8 times more users shopping online at least once a month on Shopee Mall. We have been working with brands such as Colgate to expand our product variety to meet this increasing demand. With Oral Care as our fastest-growing subcategory, we are glad to be the exclusive e-commerce platform to bring Colgate's innovative smart electric toothbrush to our shoppers. We will continue partnering with brands to offer shoppers access to greater convenience, variety and value all-year-round through Shopee Mall."

Last year, Shopee and Colgate-Palmolive signed their first Memorandum of Understanding (MoU) to jointly drive e-commerce penetration for the Personal Care category on Shopee in the region. It marked a key milestone in deepening collaboration on multiple fronts to accelerate growth of Colgate-Palmolive's digital commerce business across Southeast Asia and Taiwan by more than 20x by 2025. Oral Care is the fastest-growing subcategory on Shopee, driven by increasing consumer demand for trusted brands and innovative products.

Starting this year, Colgate-Palmolive became a strategic partner under Shopee's Regional Champion Brands Programme, which will help to strengthen Colgate-Palmolive's online presence and deliver more of their innovative and high-quality products to millions of households through Shopee's extensive reach.

'Tailored For Your Smile' Super Brand Day

On 27 April, Colgate will roll out No.1 exclusive deals for its smartest electronic toothbrush, providing Thai shoppers with the best value and deals, to celebrate Shopee 5.5 Half Price Sale with, up to 70% off storewide discounts, up to 1,000 Shopee coins cashback, and free gifts for shoppers at 4 periods, 00.00, 12.00, 18.00 and 21.00. (limited amount). Shoppers can enjoy privileges from Shopee including FSV, CCB, and more from when paying via ShopeePay

Find out more about the Colgate Tailored For Your Smile campaign at https://shopee.co.th/sbd-colgate-apr ^[2].

Download the Shopee app for free on the App Store or Google Play Store.

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