Mothercare Celebrates National Breastfeeding Month in Singapore By Helping Mothers Embrace the Breastfeeding Journey

Connect with breastfeeding experts

Mothers can now join a support group^[3] on Telegram to connect with fellow moms in Singapore, with parenting experts from Bump Birth & Beyond and LoveAmme^[4] providing expert tips and advice on breastfeeding and more. Participants will be able to get answers to common questions such as how to resolve clogged ducts, how to clean the nipple with wipes, or finding the right nursing or maternity bra.

Get advice on breastfeeding essentials

Expecting parents or parents with newborns can also take advantage of the Nursery Advisor programme^[5], which offers complimentary professional advice to help them make informed purchase decisions. The three-step consultation process allows customers to seek advice from trained and certified professionals who will explain and recommend products which will suit their needs.

For example, pregnant mothers who have trouble sleeping may be advised to get a pregnancy pillow to help support the extra weight, which can also double up as a nursing pillow afterwards for greater cost savings.

With many new mothers struggling with breastfeeding for the first time, this programme also enables them to learn about the unique features of each nursing equipment. For example, the LoveAmme MadeToTravel Double Breastpump^[6] is both lightweight and powerful, a perfect lifestyle companion for breastfeeding mothers on-the-go. The Tommee Tippee Made For Me Silicone Manual Breastpump^[7] is also a great alternative due to its size and portability.

Apart from breast pumps, Mothercare offers a wide range of other breastfeeding equipment and comfort essentials, including nipple creams^[8], breast shields^[9], to nursing bras^[10] to help make the breastfeeding journey smooth and comfortable. Registration for the Nursery Advisor programme is convenient and fuss-free – interested parties can easily sign up online^[11] from the comfort of their own homes through the digital portal. New joiners will also receive a series of perks such as a free goodie bag and a nursery styling session with Med Kärlek Inc.

Celebrate National Breastfeeding Month with Mothercare this August

Enjoy curated content on all things breastfeeding in the Mothercare blog^[12] and across social media platforms. Through a collaborative effort, the public will also be able to hear from mothers in Singapore about their own experiences as well as gather tips and tricks from popular baby brands such as LoveAmme^[13] and Tommee Tippee^[14], which will empower them throughout this journey.

Today, breastfeeding has achieved significant progress as compared to a decade ago. Through its breastfeeding initiatives, Mothercare is well-geared to celebrate National Breastfeeding Month alongside mothers and even fathers in this month and beyond.

Hashtag: #mothercaresg

References

1. ^{^} Media OutReach (www.media-outreach.com)
2. ^{^} Mothercare (www.mothercare.com.sg)
3. ^{^} join a support group (www.mothercare.com.sg)
4. ^{^} LoveAmme (www.mothercare.com.sg)
5. ^{^} Nursery Advisor programme (www.mothercare.com.sg)
6. ^{^} LoveAmme MadeToTravel Double Breastpump (www.mothercare.com.sg)
7. ^{^} Tommee Tippee Made For Me Silicone Manual Breastpump (www.mothercare.com.sg)
8. ^{^} nipple creams (www.mothercare.com.sg)
9. ^{^} breast shields (www.mothercare.com.sg)
10. ^{^} nursing bras (www.mothercare.com.sg)
11. ^{^} sign up online (mothercaresg.simplybook.asia)
12. ^{^} Mothercare blog (www.mothercare.com.sg)
13. ^{^} LoveAmme (www.mothercare.com.sg)
14. ^{^} Tommee Tippee (www.mothercare.com.sg)
15. ^{^} how to choose the right breast pump (www.mothercare.com.sg)