Small Luxury Hotels of the World Inks Strategic Brand Partnership with La Vie Hotels and Resorts

With the resumption of global travel, the growth of independent hotels is on the rise as travelers look for smaller hotels offering privacy and personalisation; as well as rich and meaningful local experiences to re-connect with the environment, culture and people. SLH has always championed small hotels that focus on bespoke luxury, on individuality, independence and authentic experiences. SLH hotels are uniquely luxurious with its sense of place, staff who are genuine and sincere, and style that is warm and welcoming yet never stuffy. The properties feel like homes away from home, and together they form a supportive community for independently-owned hotels.

The first luxury hotel to join the SLH brand will be the award-winning Islington Hotel Hobart in Tasmania, Australia, who is celebrating its 175^th year this year. La Vie acquired this historic 11-room hotel earlier this year and will be bringing it back to its former 'stately' charm. Other collaboration projects within the Asia Pacific pipeline, including an exciting new build in the stylish Surry Hills district, Sydney due to open in December, will be announced imminently.

Mark Wong, Senior Vice President Asia Pacific, Small Luxury Hotels of the World said: "As a hotel owner and operator, La Vie understands the needs and constraints of an independent hotel. Hence, our winning combination of "Act Local. Think Global." will offer entrepreneurial management and distribution solutions that are relevant and effective for independently spirited hotels."

Jerry Xu, CEO and Founder of La Vie Hotels and Resorts, said "We are delighted to be aligning with SLH and feel the value they will add to our boutique properties will be immeasurable. The Islington Hobart lends itself perfectly to SLH's clientele and we look forward to adding a few more properties to SLH's portfolio over the coming months."

Images can be downloaded here^[2].

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References

1. ^{^} Media OutReach (www.media-outreach.com)
2. ^{^} here (drive.google.com)