On Its 100 Years Anniversary, LUX Aims to Change Feminine Identity With 'In Her Name’

LUX, the global beauty brand under Unilever, proudly announces the launch of its new campaign, 'In Her Name', on the occasion of its 100^th anniversary. The campaign aims to empower women and help them rise above sexist labels – their name. With a mission to rewrite the narrative for the next generation.

Dr. Liu Yanchun said, "In the process of creating these 100 new names, I've combined elements from literature, researched terms with positive connotations and took into account present societal norms to craft meaningful names for the women of today."

LUX collaborated with digital artists to showcase each selected name through visually stunning illustrations, with a unique design for every name, enhancing the experience of choosing a name and celebrating the beauty of femininity. The unveiling of the 100 new names has taken place on social platforms Little Red Book, Weibo and Douyin. Women from all walks of life could choose new names for themselves that best represent their spirit and character.

"Our ambition with in Her Name" campaign is to create a movement challenging the status quo that still today, confines some women to narrow stereotypes.," said Severine Vauleon, Global Brand Vice President of LUX. "By collaborating with Dr. Liu Yanchun and harnessing the power of language, we aim to raise awareness about gender bias for Chinese names and inspire women to react to the initiative of adopting powerful names for themselves. By doing this, they will help to foster a more inclusive society where women are celebrated for their strength and resilience."

Marco Versolato, Chief Creative Officer - Unilever at VML Singapore, who spearheaded the campaign, commented, "The 'In Her Name' campaign represents a shift in how we perceive and celebrate femininity. By reimagining the power of language and visual representation, we have the opportunity to challenge stereotypes and create a more inclusive future for women worldwide."

The impact of the 'In Her Name' campaign extends far beyond naming conventions, reflecting LUX's commitment to championing diversity, inclusivity, and gender equality. Join LUX in the 'In Her Name' campaign and be part of a movement celebrating the beauty, strength, and resilience of women everywhere.

For more information, please view the video click here^[2].

Hashtag: #LUX

The issuer is solely responsible for the content of this announcement.

References

1. ^{^} Media OutReach Newswire (www.media-outreach.com)
2. ^{^} click here (urldefense.com)