MUAYTHAI Power for All in Malaysia Achieves Outstanding Success Reinforcing Thai Soft Power and Driving Muaythai onto the Global Stage

This project aligns with the Thai government's policy of strengthening the Soft Power industry, particularly Muaythai, which is recognized as a unique martial art passed down through generations. Beyond being a sport, Muaythai has the potential to expand into the creative economy through tourism, sports, and culture. International promotion is therefore an essential mechanism to increase global popularity and recognition. The program received a warm welcome from the Malaysian public, including youth athletes, students, and sports enthusiasts, who actively participated throughout the event. This reflects the universal charm of Muaythai in reaching diverse audiences and fostering broad participation. Activities were designed to highlight Muaythai's sporting and cultural values, including:

• Wai Khru Performance – showcasing the ritualistic art and heritage of Muaythai.
• Muaythai Workshop – teaching hand wrapping, basic moves, and Wai Khru to let participants experience Muaythai up close.
• Coach & Referee Seminar – providing knowledge on competition management in line with IOC standards.
• Academic Talk & Panel Discussion – on the theme "Muaythai as Cultural Heritage & Soft Power," featuring Thai and Malaysian experts.

Hashtag: #Muaythai #MuaythaiPowerforAllinMalaysia #PBAT

The issuer is solely responsible for the content of this announcement.

References

1. ^{^} Media OutReach Newswire (www.media-outreach.com)