Asian Spectator

Men's Weekly

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LUX Smashes Sexist Labels Through Rousing Pop Anthem

  • Written by LUX

Global beauty brand leverages pop culture to reframe mindsets on female stereotypes

 

SHANGHAI, CHINA - Media OutReach - 18 May 2021 - Helming the rise of a new generation of bold and purpose-driven pop artists, Unilever's global beauty brand LUX has set itself the task of championing a breakthrough against female labels leveraging China's...

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