Asian Spectator

Men's Weekly

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Groundbreaking New Campaign Unveiled for Colgate Optic White Purple Featuring K-Pop Icon IU, Redefining Oral Care as a Beauty Essential

  • Written by Colgate Palmolive

IU’s Beauty Hack for a Whiter Smile

SINGAPORE - Media OutReach Newswire - 15 August 2025 -Colgate-Palmolive has launched a new campaign for Colgate Optic White Purple, starring global K-Pop idol and beauty icon, IU. This marks the first time a Korean celebrity has been engaged for a Colgate campaign of this scale, strategically associating...

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