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East West Barbershop and the Export of a Brand

Written by East West Barbershop

HO CHI MINH CITY, VIETNAM - Media OutReach Newswire – 7 September 2026 – Rather than relying solely on domestic franchising, East West Barbershop(Dong Tay Barbershop) has chosen an internationalization strategy: exporting its business model while bringing Vietnamese barbers into the global labor market through overseas franchises. East West Barbershop and the Export of a Brand

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