New research reveals loyalty crisis as only 15% of consumers say brand marketing feels relevant - Dotdigital launches AI-powered loyalty platform to help marketers fight back
- Written by PR Newswire Asia - Asian Spectator
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LONDON, July 16, 2026 /PRNewswire/ -- New global research of 4,000 consumers finds loyalty programmes now rank among the biggest drivers of repeat purchases, while personalisation remains a major blind spot for brands.
Consumers are becoming increasingly selective about the brands they stay loyal to, yet most marketers are still failing to deliver...
