Asian Spectator

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Gift Cards Take Center Stage This Christmas: Australian Shoppers to Spend Nearly Half of Gift Budget on Flexible Presents

  • Written by PR Newswire Asia - Asian Spectator

MELBOURNE, Australia, Dec. 9, 2024 /PRNewswire/ -- According to new research[1] from global branded payment provider, Blackhawk Network (BHN), Aussie consumers plan to allocate nearly half (44%) of their total gift spend on gift cards, up from 40% last year.

BHN found that Australians plan to spend an average of AUD$707 on gifts this holiday...

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