Asian Spectator

Men's Weekly

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Gaming Growth Unlocked: Coda and Niko Partners Explore Strategies to Tap into Asia's USD 6 Billion Mobile Gaming Potential

  • Written by PR Newswire Asia - Asian Spectator
  • Out-of-app platforms such as direct-to-consumer web stores now account for 26% of mobile gaming revenue in East Asia and Southeast Asia combined, reshaping distribution and monetization strategies
  • By 2028, out-of-app monetization revenue may make up a third of the mobile gaming ecosystem in Southeast Asia, Japan, and South Korea.
  • In Southeast Asia al...

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