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ITC Limited - Hip Hop Hacked! Savlon Swasth India Mission's #HandwashLegends made Handwashing cool for India's Youth

  • Written by PR Newswire Asia - Asian Spectator

KOLKATA, India, April 22, 2024 /PRNewswire/ -- Getting kids to follow healthy habits is no easy task and is often met with resistance. So, to overcome this challenge and promote the habit of washing hands with soap, Savlon Swasth India Mission's ingenious and refreshing new campaign tapped into the kids' growing enthusiasm for hip hop. Titled...

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