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AIA LAUNCHES "RETHINK HEALTHY" BRAND CAMPAIGN TO INSPIRE A HEALTHIER ASIA

  • Written by PR Newswire Asia - Asian Spectator
AIA LAUNCHES "RETHINK HEALTHY" BRAND CAMPAIGN TO INSPIRE A HEALTHIER ASIA

HONG KONG, June 17, 2024 /PRNewswire/ -- AIA Group Limited ("AIA" or the "Group") today announces the launch of its new brand campaign platform "Rethink Healthy". The campaign seeks to challenge stereotypes and narrow depictions of health in Asia and calls for new definitions of health that will encourage more people to live healthier.

AIA LAUNCHES "RETHINK HEALTHY" BRAND CAMPAIGN TO INSPIRE A HEALTHIER ASIA

"Rethink...

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