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Trump’s new ‘Coalie’ mascot and myth of ‘clean, beautiful coal’ have a long history in advertising

  • Written by Annie Persons, Lecturer in Literature, University of Virginia
Trump’s new ‘Coalie’ mascot and myth of ‘clean, beautiful coal’ have a long history in advertisingInterior Secretary Doug Burgum posted this cartoon of himself with 'Coalie,' a lump of coal.Interior Secretary Doug Burgam/X

If you follow the Trump administration’s social media posts, you might spot its new mascot: a cartoon lump of coal with big eyes and babylike features. “Coalie” sparked a backlash almost as soon as Interior...

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