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What makes a true Santa is inside – and comes with the red suit

  • Written by Christina Hymer, Assistant Professor of Management and Entrepreneurship, University of Tennessee
What makes a true Santa is inside – and comes with the red suitMembers of the Fraternal Order of Real Bearded Santas meet at Pink's restaurant at Knott's Berry Farm before the holiday rush in 2009.Business Wire via AP

When you picture Santa Claus, a white, bearded, overweight and jolly man who dashes around delivering gifts to children during the Christmas season probably comes to mind. Yet, not everyone who...

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