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Clinical trials that are actually marketing ploys targeting doctors – how seeding trials put profit over patients

  • Written by Sukhun Kang, Assistant Professor of Technology Management, University of California, Santa Barbara
Clinical trials that are actually marketing ploys targeting doctors – how seeding trials put profit over patientsMarketing trials aren't conducted for scientific knowledge or the benefit of patients.Ekin Kizilkaya/iStock via Getty Images Plus

Some clinical trials aren’t designed to answer scientific questions. They’re designed to market drugs. In our recently published research, my team and I analyzed over 34,000 industry-funded trials and found...

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